Roblox's 2D clothing payout cut lowered the revenue share for 2D clothing creators from 70% to 30% starting July 14, 2026, as part of a wider move to unify how 2D and 3D avatar items get uploaded and published. The change hits Shirts, Pants and T-Shirts specifically, and leaves alone the 3D hats, gear and faces that make up most of the Limiteds market RBX Invest tracks. It changes what a creator earns on the first sale of an item, and it does not touch the resale fee on UGC Limiteds (creator-made items with a fixed number of copies that owners can resell). It's still worth understanding if you hold or watch any 2D UGC Limiteds, and it shows where Roblox is taking marketplace economics more broadly.
Quick answer: On July 14, 2026 Roblox dropped the 2D clothing creator share on marketplace sales from 70% to 30%, matching the rate 3D items already used. Resale economics on UGC Limiteds are unchanged: the reseller still keeps 50%, with 10% to the creator, 10% to the seller/affiliate and 30% to Roblox.
| The 2D clothing change at a glance | |
|---|---|
| Announced | July 7, 2026, on the Roblox developer forum |
| Took effect | July 14, 2026 |
| Items affected | Shirts, Pants and T-Shirts (2D clothing) |
| Marketplace creator share | 70% before, 30% after |
| In-game sale split | 60% creator / 10% game owner before, 30% creator / 40% game owner after |
| Upload cost per item | 200 R$ (down from 300 R$ for 3D) |
| Publishing advance | Starts at 600 Robux, varies by item category |
| Compliance deadline | August 1, 2026 |
| UGC Limited resale fee | Unchanged: reseller 50%, creator 10%, seller/affiliate 10%, Roblox 30% |
What changed on July 14, 2026? 2D clothing moved to the same rates as 3D
Before this update, 2D clothing ran under different rules from 3D accessories. Creators kept 70% of marketplace sale revenue and split in-game sales 60% to themselves and 10% to the game owner. As of July 14, both formats run on the same numbers, the ones 3D items already used.
| Old 2D rate | New unified rate | |
|---|---|---|
| Marketplace sale | 70% creator | 30% creator |
| In-game sale | 60% creator / 10% game owner | 30% creator / 40% game owner |
| Upload cost per item | Lower, format-specific | 200 R$ (down from 300 R$ for 3D) |
Creators also now need ID verification, or a linked parent account, plus two-step verification and an active Roblox Plus subscription to publish anything. Both formats carry a publishing advance starting at 600 Robux that varies by item category, on top of the upload cost. Roblox laid out the plan in a developer forum announcement on July 7, then adjusted the fee structure after creator pushback before the July 14 rollout, so the numbers above are the revised ones that actually shipped.
Why did Roblox cut the 2D creator share? Security first, then in-game sales
Roblox framed the unification as a security move first. Putting 2D items on the same backend as 3D assets closes a gap that let uploads be used to move funds around or dodge Marketplace moderation. On the revenue side, Roblox said matching the 2D marketplace rate to 3D's existing 30% split gives game owners more reason to feature and sell items inside their experiences, since developers now keep a much bigger in-game cut than before.
Does this change the resale fee on UGC Limiteds? No, the resale math is untouched
This changes what a creator earns on the original sale of an item. It does not touch what happens when a UGC Limited changes hands afterward. The resale math is unchanged: every UGC Limited resale pays the reseller 50%, with 10% to the original creator, 10% to the seller/affiliate and 30% to Roblox. If you own a 2D UGC Limited like the Limited Catalogue Series Open Shirt, your resale economics haven't moved at all. What changed is how much its creator earned the day they minted it (minting is when a creator's copies are first created and sold).
What happened on August 1, 2026? Non-compliant items were taken off sale
Roblox gave creators until August 1, 2026 to meet the new verification and subscription requirements. Items from accounts that hadn't complied by that date were taken off sale. 2D clothing you already bought before the deadline stays exactly as it was: it remains in your inventory, stays wearable, and if it's a Limited, you can still resell it. Enforcement only touches new listings from non-compliant sellers.
What does the payout cut mean for collectors of 2D UGC Limiteds?
A cut from 70% to 30% is a steep hit to publish under, and it's reasonable to expect fewer new 2D drops if the lower share holds. A creator weighing a new Shirt release against a 3D accessory now earns the same percentage either way, so the extra cost and friction of 2D no longer buys any revenue advantage. Slower 2D supply would tend to support scarcity on the 2D UGC Limiteds already in circulation, much like what has happened any time Roblox has tightened supply on a Limited category before. It has no direct effect on hats, gear or the animated Dynamic Heads that replaced classic faces earlier in 2026, since those already ran on the 30% split this update just extended to clothing. None of this is financial advice: a slower drop cadence is one input worth tracking.
For a look at how any individual UGC Limited is trading right now, the items leaderboard tracks live RAP (Recent Average Price, Roblox's smoothed average of recent sale prices) and lowest ask across the full catalog, classic and UGC alike.
The rates and dates in this article come from Roblox's developer forum announcement of July 7, 2026 and the revised fee structure that shipped on July 14, 2026.
FAQ
What's the difference between 2D and 3D avatar items on Roblox?
2D items are flat, texture-based catalog pieces: Shirts, Pants and T-Shirts. 3D items are mesh-based: hats, gear and other accessories, along with the animated Dynamic Heads that replaced classic 2D faces earlier in 2026. The July 2026 change affects the 2D clothing category specifically.
Does this change the resale fee on UGC Limiteds?
No. A UGC Limited resale still pays the reseller 50%, with 10% to the original creator, 10% to the seller/affiliate and 30% to Roblox, unchanged by this update. The announcement only affects what a creator earns the first time an item sells.
What happened to 2D items I already own?
Nothing changed for existing purchases. Previously bought 2D clothing stays in your inventory, remains wearable, and if it's a Limited, you can still resell it exactly as before. The new rules apply only to new uploads and publishing going forward.
When did the new rules take effect, and what was the August 1 deadline?
Roblox announced the plan on July 7, 2026, revised the fee structure after creator feedback, and rolled it out on July 14, 2026. Creators who hadn't completed ID verification and an active Roblox Plus subscription by August 1, 2026 had their items taken off sale.
Why did Roblox cut the 2D creator revenue share?
Roblox said unifying the two formats closes a security gap that let 2D uploads be used to dodge Marketplace moderation, and that matching the 2D marketplace rate to the existing 30% 3D rate gives game owners more incentive to feature and sell items inside their experiences.
What do creators need to publish avatar items on Roblox now?
ID verification or a linked parent account, two-step verification, and an active Roblox Plus subscription. Each item also costs 200 R$ to upload, and both 2D and 3D formats carry a publishing advance starting at 600 Robux that varies by item category.
Does the 2D payout cut affect hats, gear or Dynamic Heads?
No. Hats, gear and the animated Dynamic Heads already ran on the 30% split, so the July 14, 2026 update only extended that rate to 2D clothing. It has no direct effect on the 3D items that make up most of the Limiteds market.
How did the in-game sale split change for 2D clothing?
Before July 14, 2026, a 2D clothing sale inside a game paid 60% to the creator and 10% to the game owner. After the change it pays 30% to the creator and 40% to the game owner, which is why Roblox says developers now have more reason to sell items inside their experiences.