A Roblox UGC creator makes 30% of the price when someone buys their Limited new from the Marketplace, and that share climbs as the price rises above the item's price floor, reaching 70% at six times the floor. When the same item sells inside an experience, the creator's cut stays at a flat 30% and the experience owner takes 40%. Every resale after that pays the creator another 10%, for as long as the item keeps changing hands. A UGC Limited is a community-made catalog item published with a fixed number of copies that owners can resell, and the price floor is the minimum price Roblox allows for that type of item.
Quick answer: Roblox's marketplace documentation puts the creator's launch commission at 30% on a Marketplace purchase, rising toward 70% the further the price sits above the price floor, or a flat 30% plus 40% to the experience owner on an in-experience purchase. On every later resale the creator collects 10% of the sale price, forever.
| How the item sells | Creator gets | Everyone else |
|---|---|---|
| Bought new from the Marketplace | 30% at the price floor, up to 70% well above it | Roblox keeps the rest |
| Bought new inside an experience | 30% flat | 40% experience owner, 30% Roblox |
| Resold by an owner later | 10% | 50% reseller, 10% seller/affiliate, 30% Roblox |
| Free Limited at launch | Nothing, and the creator pays a per-unit fee | Roblox keeps the whole per-unit fee |
RBX Invest tracks 179,491 UGC Limiteds from 20,533 different creator accounts as of September 17, 2026. Most of them earn their creator very little, and the reason sits in the table above.
How much does a UGC creator make on a launch sale? 30%, rising with the price
A launch sale is the first sale of a copy, straight from the creator's listing. Roblox's marketplace fees and commissions documentation sets the base commission at 30% of the price, with Roblox keeping the remainder.
That 30% is a starting point. Marketplace purchases use what Roblox calls progressive revenue share: the higher the price compared with the price floor for that asset type, the bigger the creator's share. The documentation applies it to avatar items sold in the Marketplace, and Limiteds are sold there under a Limiteds price floor of their own.
| Price compared with the floor | Creator's share |
|---|---|
| 1x (right at the floor) | 30% |
| 1.5x | 41% |
| 2x | 50% |
| 3x | 62% |
| 4x | 67% |
| 6x or more | 70% |
Work it through with round numbers. If the floor for a hat is 100 Robux and a creator lists at 100, they keep 30 R$ per copy. List the same hat at 200 and they keep 100 R$, because the share jumps to 50% and the price doubled. List at 600 and they keep 420 R$. Pricing above the floor pays a creator twice over, which is one reason few serious creators list right at the minimum.
The scale only applies to purchases made in the Marketplace. Buy the item inside an experience through the inspect menu or a purchase prompt, and the split is the flat one: 30% creator, 40% to the owner of the experience, 30% to Roblox. The creator earns the same either way, and the experience owner earns only on the in-experience route.
None of it arrives instantly. Roblox holds commissions in a 30-day escrow, meaning the Robux is locked for 30 days from the date of sale before it reaches the creator's balance.
Do UGC creators get paid when their Limited resells? Yes, 10% of every resale
Once an owner resells a UGC Limited, the payout splits four ways: 50% to the reseller, 10% to the original creator, 10% to the seller or affiliate, and 30% to Roblox. The affiliate share goes to the owner of the experience when the purchase happens inside one. The creator's 10% has no expiry and no cap on how many times it can trigger.
Those percentages have moved before. UGC Limiteds arrived in April 2023, and the Roblox Wiki records community documentation of an early resale split that left the reseller only 40% of the price. The four-way split above is what Roblox documents today, and it is the one your resale runs on.
For a popular item that royalty can outrun the launch sale. Here are six UGC Limiteds from our catalog with their launch price, their copy count, and what the creator collects from a single resale at today's cheapest listing.
| Item | Launched at | Copies | Cheapest listing now | Creator's 10% of that sale |
|---|---|---|---|---|
 Gucci Ancora Necklace |
Free | 15,000 | 4,500 R$ | 450 R$ |
 Dollar Balloon |
Free | 3,000 | 17,500 R$ | 1,750 R$ |
 Lucid’s Federation of Eternal Wealth |
Free | 2,525 | 30,000 R$ | 3,000 R$ |
 Silver Bejeweled Tiara Headphone |
110 R$ | 2,000 | 3,999 R$ | 400 R$ |
 Extreme Bold Lashes |
500 R$ | 2,000 | 2,400 R$ | 240 R$ |
 BLACK CHROME KING STAR CROWN |
1,000 R$ | 2,000 | 3,998 R$ | 400 R$ |
Look at the Silver Bejeweled Tiara Headphone. It launched at 110 Robux, so a launch sale paid its creator somewhere around 33 R$ at the base rate. One resale at the current 3,999 R$ ask pays them about 400 R$, more than ten launch sales combined.
That is the top end of the market, though. The median UGC Limited with any sale history has a RAP of 200 Robux, where RAP (recent average price) is a smoothed average of an item's sale history that moves one tenth of the way toward each new sale. A 10% royalty on a 200 R$ item is 20 Robux. Across the 82,352 UGC Limiteds with a live resale listing, the median cheapest ask is 1,000 R$, which is a 100 R$ royalty per sale. Only 13,583 UGC Limiteds carry a RAP of 1,000 or more, and 665 reach 10,000 or more.
What does publishing a UGC Limited cost? 80 Robux, then an advance
Before any of the earnings, a creator pays. The upload fee is 80 Robux per submission, or 500 Robux for an item using an emissive mask, and Roblox generally keeps that fee even if moderation rejects the item.
Then comes the publishing advance, a refundable fee paid at the moment of publishing. It depends on what kind of item is going on sale, and the paid-Limited rate is several times the ordinary one.
| Item type | Non-limited advance | Paid Limited advance |
|---|---|---|
| Hat or face | 1,500 R$ | 13,000 R$ |
| Hair | 1,000 R$ | 6,000 R$ |
| Back, neck, shoulder, front or waist accessory | 1,000 R$ | 15,000 R$ |
| Head | 1,500 R$ | 10,000 R$ |
| Body | 2,500 R$ | 20,000 R$ |
| Emote | 1,500 R$ | 10,000 R$ |
The advance comes back through rebates. Roblox pays the creator their normal commission on each sale plus a rebate taken out of Roblox's own share, until the advance is repaid. The documentation works an example with a 1,000 Robux advance on an item selling in-experience at 400 Robux: the creator gets 120 R$ commission plus a 120 R$ rebate on each of the first eight units, then a final 40 R$ rebate on the ninth, after which the rebates stop. Rebates process once a day and skip the 30-day escrow.
A creator whose Limited never sells out is out of pocket. That is the real risk in publishing, and our guide to UGC Limited publishing fees breaks the numbers down further.
Why do most UGC Limiteds launch free? 143,743 of the 179,491 we track
Four out of five UGC Limiteds in our catalog, 143,743 of 179,491, launched at a price of zero. Free Limiteds skip the publishing advance and use a per-unit fee instead, and Roblox keeps the entire per-unit fee. The documentation's example puts it plainly: at a hypothetical 100 Robux per unit, listing 200 free hats costs the creator 20,000 Robux.
So the creator of a free Limited pays to give the item away and earns nothing on the giveaway. Their whole return is the 10% royalty on resales. It is a bet that the item gets hyped, sells out, and then trades for real money on the resale market. Of the UGC Limiteds we track, 153,438 have sold out of their original stock, and 82,352 have at least one copy listed for resale right now. You can watch both sides of that on the sold-out UGC Limiteds and UGC Limiteds still in stock collections.
Free Limiteds also have no quantity ceiling, while paid Limiteds cap at 3,000 copies. A creator can keep restocking a free item as long as reselling stays off.
One creator, 748 Limiteds
Blightborne shows the volume approach. Our catalog holds 748 UGC Limiteds under that creator account, 732 of them launched free, covering 24,787 published copies. Spread across hundreds of small drops, a 10% royalty on each resale adds up in a way no single item would. The median UGC Limited is published with 10 copies, so most creators are playing a similar game with much smaller numbers.
Can a creator restock and turn on reselling? Only one of the two
The Resellable setting decides whether owners can ever resell an item, and Roblox's publishing guide is blunt about the consequences. Once a creator enables it, they cannot turn it off. Enabling it also permanently disables restocking for that item.
That leaves two business models:
- Restock and keep selling. The creator keeps taking launch commissions on new copies, and the supply keeps growing. Reselling never opens, so there is no royalty stream and no resale price for collectors to chase. Our UGC restocking rules guide covers how this plays out for buyers.
- Cap the supply and open reselling. The stock sells out once, and from then on the creator earns 10% every time a copy changes hands.
Creators also face a publishing rate limit of 50 free Limiteds per day, with no limit on paid ones. For collectors, the setting matters as much as the design: an item with reselling switched off stays in your inventory for good, whatever it looks like.
What creator payouts mean if you buy and resell
A reseller keeps 50% of the sale price on a UGC Limited, so break-even is 2x what you paid. That 10% creator royalty is part of the 50% you do not receive, along with the 30% Roblox takes and the 10% affiliate share. Our marketplace fees breakdown walks through the same math for classic Limiteds, the Roblox-made items from the older catalog, where a seller keeps 70%.
Three practical points follow from how creators get paid:
- Launch price tells you the creator's incentive. A free Limited earns its creator nothing until it resells, so expect the creator to push for a sell-out and for resale hype. A paid Limited priced well above its floor already paid the creator.
- Asks above 2x launch are common. Of the 30,746 paid UGC Limiteds with a live listing, 19,504 are asking at least double their launch price. Those figures are asking prices, and a sale only lands when a buyer pays one.
- Timing is fixed by the holding period, the wait after a purchase before Roblox lets you resell. After buying at launch you wait up to 30 days, and after buying from another reseller up to 7 days. Our holding periods guide has the full rules. Selling also needs an active Roblox Plus subscription, the paid membership that unlocks trading and reselling, while buying a resale copy needs no subscription at all.
One more limit worth knowing: Roblox's documentation states that Robux from trading or selling items you did not create is not treated as earned Robux and cannot go through the Developer Exchange program, which is how creators convert Robux into real money. Only Roblox-created Limiteds can be traded, so UGC Limiteds move by resale alone.
If you want to see which creators the market actually rewards, the creators leaderboard ranks them by catalog value and sales record, the items leaderboard sorts every Limited live, and Deals flags listings below their usual level once you are signed in. The reseller tools track your positions against the cheapest live listing under each one.
None of this is financial advice. UGC supply grows every day, most drops never trade above their launch price, and a creator's royalty keeps paying out whether your resale profits or loses.
The splits, fees, holding periods and publishing rules here come from Roblox's marketplace fees and commissions documentation and its publish-to-Marketplace guide, both read on September 17, 2026, with all item prices, copy counts and catalog totals from RBX Invest data pulled the same day, and the 2023 resale-split history from the Roblox Wiki.
FAQ
How much do Roblox UGC creators make per sale?
Creators earn 30% of the price on a Marketplace purchase of their item, and that share rises with the price relative to the asset type's price floor, reaching 70% at six times the floor. On a purchase made inside an experience the creator earns a flat 30% and the experience owner earns 40%.
Do UGC creators get paid when their item is resold?
Yes. Every resale of a community-created Limited pays 10% to the original creator, 50% to the reseller, 10% to the seller or affiliate and 30% to Roblox. The creator's 10% applies to every resale for as long as the item keeps selling.
How much does it cost to publish a UGC Limited?
An 80 Robux upload fee per submission, or 500 Robux with an emissive mask, plus a publishing advance that depends on the item type: 13,000 Robux for a paid Limited hat or face, 6,000 for hair, 15,000 for a back, neck, shoulder, front or waist accessory and 20,000 for a body. The advance is refunded through rebates on sales.
Why do so many creators publish free UGC Limiteds?
Free Limiteds skip the publishing advance and use a per-unit fee that Roblox keeps entirely, so the creator earns nothing at launch and everything from the 10% resale royalty. In our catalog 143,743 of 179,491 UGC Limiteds launched free.
When do creators actually receive the Robux?
Commissions sit in a 30-day escrow that starts on the date of sale. Publishing advance rebates are processed once a day and are exempt from that escrow, so they arrive faster than the commissions themselves.
Can a creator turn reselling off after switching it on?
No. Roblox's publishing guide states that the Resellable setting cannot be disabled once enabled, and enabling it permanently disables restocking for that item. Creators choose between growing supply and earning royalties.
Can Robux from reselling be cashed out through DevEx?
No. Roblox's documentation states that Robux acquired from trading or selling items you did not create is not considered earned and is ineligible for the Developer Exchange program.
How much is a typical UGC Limited royalty worth?
About 20 Robux per sale for a median item, which carries a RAP of 200. Across the 82,352 UGC Limiteds with a copy listed for resale, the median cheapest ask is 1,000 Robux, making the typical royalty 100 Robux when a copy sells at the asking price.